Shirley Lee recently posted a great suggestion for the 'analysis' stage of the SWOT Analysis.  She suggests doing a BB - benefits and barriers - on each opportunity. This will help you to make a reasoned decision about which opportunities to pursue immediately, which to research further, and which ones to ignore.  This is a great example of how the Fan - Explore - Focus Model can be used when you are doing a SWOT Analysis.

Click here to read Shirley's post - she explains the approach clearly and succinctly, including suggesting how you can do this in a group setting.

For more articles by Shirley, including some great stuff looking more closely at 6 Thinking Hats, click on Shirley's name above. Good luck with applying the Fan - Explore - Focus Model, and capitalising on those opportunities!